Major in Business Management with a Minor in Marketing
International Trade and Business Summer Program
90 Hours of Real estate ethics and principals
Conducted daily marketing activities including website management, social media, email marketing and video production. Used an in house media room to capture footage and learned Adobe After Effects to edit and create branded company videos. Coordinated with Sales Agents to create educational videos about telecommunication services and products. Implemented Constant Contact platform for email marketing and increased social media visibility through branded digital media collateral and maintaining customer and telecom partner relationships.
Co-creator of an iPhone application with international presence. Oversaw application development, testing and launch. Handle all marketing including collateral design, media placement as well as events and sponsorships. Have successfully built a brand within the bar/nightlife arena. Analyze key metrics from user base to make strategic decisions. Have implemented a social media strategy by integrating facebook functionality into the application with twitter to come. Designed and maintain website using HTML 5.
Worked remotely to aid in the development of niche marketing and branding strategies for Las Vegas organizations in the hospitality and travel industries as well as the non-profit sector. Handled social media campaigns, market research, media buying and relations for various sales promotions and fundraisers. Produced copy and design for press releases, marketing collateral and proposals. Worked closely with national media outlets and agents for booking celebrity talent. Assisted in creating internal communications for hotel diversity program and worked with various marketing departments to achieve project goals.
Assisted the Property Manager with all on-site operations and capital projects for a 219-unit apartment community. Oversaw accounts receivable, leasing, resident retention and worked closely with creative service department to create sales collateral. Ensured that all activities were conducted in compliance with all local, state and federal real estate laws. Managed apartment turnover process and daily maintenance requests. Prepared weekly reports and financial statements to maximize revenues and adhere to budgeted cost parameters. Assisted in organizing and hosting tenant functions. Earned Community of The Year Award two consecutive years and Highest Average Occupancy award for the Southwest region.
Built and maintained a clientele in high-end retail sales at highest revenue per square foot of any shopping centre in the United States. Collected personal data from all clients / potential clients entering the store, following up with personal notes, photographs and catalogs. Educated clientele on brand’s quality standards and products. Attended local events to generate new clients. Worked closely with hotel and nightlife VI P services to build brand awareness in relation to ad campaigns, promotions, events and loyalty marketing.
Worked under the Managing Director learning media production, communications and editorial components for four online and print publications. Assisted in developing social media campaigns, data entry, research, mailings and executing internal/external events. Maintained relationships with PR firms, advertisers and other media outlets. Conducted phone prospecting, updated sales tools/marketing collateral and learned database management.
Managed daily operations for high end salon. Oversaw front desk employee training, payroll, accounts receivable/payable and customer relations. Conducted weekly and monthly reporting to track progress. Worked with owner on ordering and maintaining stock levels, ensuring salon cleanliness guidelines and motivating staff. Aided in the marketing of salon as well as associated hair care line. Helped establish channels for product placement at VIP events, backstage at various television awards shows and partnership with Home Shopping Network. Worked with industry media for product and salon features in online and print publications. Booked television appearances, meeting and travel for owner who appeared on Oprah, On-Air With Ryan Secrest, and was a Cohost of Fox’s Ambush Makeover.
Stay busy, move forward and have fun is my motto! Currently, I have been handling all marketing and public relations for prior employer, William Whatley. He has recently split his time between Las Vegas and Denver asking my assistance in building his clientele through various channels. I enjoy working on freelance projects or volunteering my time throughout the year to help with fundraising and marketing efforts for Excelsior Youth Center, Cancer League of Colorado and Colorado Aids Project.